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Old standard “get-out-the-vote” phone call scripts made by volunteers simply asked people to participate in the election and reminded callers that voting was important. In this university podcast, Harvard professor Todd Rogers shares how political parties and other organizations are finding that subtle changes in language—even from a verb to a noun—can make a substantial difference in how many people cast ballots. He details approaches that work best, and significant results from recent elections. Rogers spoke at The Science of Getting People to Do Good, Prosocial Briefing held at Stanford.

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