Social Issues

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The Difference Curve

By Alicia Clegg

Auticon aims to change society’s perception of people on the autism spectrum for the benefit of businesses and employees alike.

Clean Energy by the People, for the People

By Paul Hockenos

After the 1986 Chernobyl disaster, the “energy rebels” of Schönau, Germany, launched a grassroots revolution in the Black Forest to take control of their community’s power. Their creation, EWS, not only triggered the country’s transition to renewable energy but also demonstrated the need for grassroots democratic control of energy production.
 

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(Illustration by Shonagh Rae)

The Science of What Makes People Care

By Ann Christiano & Annie Neimand 13

Effective communication is not simply about getting your message out. It requires you to strategically tap into what shapes people’s feelings and values. Here we share five principles pulled from social science that will help you connect your work to what people care most about.