Scoring Sustainability

Through an initiative called Earthwards, Johnson & Johnson aims to create a greener company—one product at a time.

People are sitting around a large table. Coffee and donuts are in place nearby. A Web-conferencing system is up and running, with participants dialing in from as far away as Brazil. It’s a morning meeting at the global headquarters of health-care products giant Johnson & Johnson in New Brunswick, N.J., and the topic of discussion is one of the highest-profile products in the J&J portfolio—the decorated Band-Aid line of adhesive bandages. Members of the decorated Band-Aid product team seem a...

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