Politicians, advertisers, and frontporch gossips know that merely repeating an opinion is one way to strengthen its grip on the public’s mind. A series of studies in the May 2007 Journal of Personality and Social Psychology demonstrates why: “Repetition of the same opinion gives rise to the impression that the opinion is widely shared – even if all of the repetitions come from the same single communicator,” says Kimberlee Weaver of Virginia Tech, the article’s lead author. Because seemingly...


To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?

Tracker Pixel for Entry