The Blue Way: How to Profit by Investing in a Better World

Daniel de Faro Adamson & Joe Andrew

Simon & Schuster, 2008

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The Blue Way:
How to Profit by Investing in a Better World

Daniel de Faro Adamson & Joe Andrew
(Simon & Schuster, 2008)

Being blue (vs. red) puts companies in the black, argue Adamson and Andrew. According to their research, the 80 S&P 500 companies that donated to Democratic candidates outperformed the 380 S&P 500 companies that donated to Republican candidates by 17.52 percent over the past five years. The blue companies’ secrets to success, say the authors, include efficient use of energy, a culture of innovation, and investment in employees’ well-being.

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