Applied “Womenomics”

How Goldman Sachs deployed a far-reaching, data-driven strategy to further the cause of women’s entrepreneurship.

In 2010, Madhu Chandrika realized that her commercial art business—Earthen Symphony, based in Bangalore, India—had reached a point of stagnation. The company, which she founded in 1995, still held potential for growth. But without proper management expertise, she didn’t know how to expand. Chandrika struggled in particular with pricing the products (murals, pottery, carved furniture) and services that she sold. Being the only woman in a company with 14 employees took a toll on her sense...

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