Scaling

What’s Your Endgame?

Nonprofit leaders who ask "How do you scale up?" are most likely posing the wrong question. Most nonprofits, after all, face barriers to organizational growth that remain too high. But by asking a different question, and by focusing on a different kind of goal, leaders can maximize their ability to achieve significant social impact.

The Reciprocity Foundation works with homeless youth in New York City. Like many other nonprofits, it works tirelessly to make a deep and highly focused impact on a relatively small population. Its founders believe that transforming the lives of 90 young people in a profound and long-lasting way is more meaningful than working with thousands of young people in a superficial way. They worry that if an organization like theirs attempts to expand—by opening new locations in New York State or...


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