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An inside look at one organization (more)

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In the Black with BRAC

By Kim Jonker 14

Serving more than 110 million people per year, BRAC is the largest nonprofit in the world. Yet it doesn't receive the most charitable donations. Instead, BRAC's social enterprises generate 80 percent of the organization's annual budget. These revenues have allowed the organization to develop, test, and replicate some of the world's most innovative antipoverty programs.

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The Cultural Touch

By Suzie Boss

By tailoring its methods to local values and needs, Rare has slowly seeded conservation programs in 40 countries. Yet as more and more species teeter on the brink of extinction, the organization must expand quickly. Here's how the boutique nonprofit is delivering customized Rare Pride social marketing campaigns to millions of people in the planet's most fragile ecosystems.

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Taking Stock of Venture Philanthropy

By Steven LaFrance and Nancy Latham

In the early, heady days of the venture philanthropy movement, its proponents touted it as revolutionary, while critics said it was just old wine in new bottles. The experiences of the Center for Venture Philanthropy show that the truth lies somewhere in between: Venture philanthropy is no miracle cure, yet it can be particularly good at building strong organizations, knitting together new networks, and shrinking the power gap between funders and grantees.

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Marching to a Different Mission

By Georgette Baghdady & Joanne M. Maddock

When the Salk polio vaccine proved to be effective in 1955, the National Foundation for Infantile Paralysis had to choose whether to close up shop or to pursue a new agenda. The foundation first broadened its mission, but lost donations, volunteers, and public support. After honing its mission to birth defects, however, it recovered. Here's how the organization that eventually became the March of Dimes planned – and survived – its transitions.

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The Greening of Wal-Mart

By Erica L. Plambeck & Lyn Denend 5

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.

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Curbing Mission Creep

By Kim Jonker & William F. Meehan III

Despite temptations to broaden its focus, the Rural Development Institute has remained single-mindedly devoted to its mission. As a result, the organization has helped 400 million poor farmers around the world take ownership of some 270 million acres of land – all on a modest budget.

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Turning Conflict into Cooperation

By Peter Asmus, Hank Cauley, & Katharine Maroney

The Rainforest Action Network launched a consumer boycott of several Mitsubishi companies, leading to significant changes in the way the firm and many of its partners do business.

Chilling With Greenpeace, From the Inside Out

By Cathy L. Hartman & Edwin R. Stafford 1

Greenpeace catapulted Greenfreeze, an ozone- and climate-safe refrigerant, into widespread use and launched the first Green Olympic Games in Sydney, Australia, in 2000.