How can an organization sustain both a social mission and a for-profit venture? While some social enterprises are successful at melding these two imperatives, many fail, or tip too far to one side or the other.

In a new paper, Marya Besharov of Cornell University and Wendy Smith of the University of Delaware provide a 10-year case study of one such entity, Digital Divide Data, which combines a moneymaking business with a mission to help disadvantaged rural citizens of Cambodia and other...

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