Why do some crowdfunding projects take off and others languish? Even a good idea and strategy for implementation do not guarantee success. But if an entrepreneur makes an introductory video presentation that showcases his passion for the project, his crowdfunding effort has a better shot at reaching or exceeding its funding goal, according to research published in the Journal of Applied Psychology.

The crowdfunding phenomenon has evolved since Indiegogo’s launch in 2008. Now most projects...


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