Kigge Hvid, CEO of INDEX: Design to Improve Life, has an unusual hobby. Whenever she spots a white teacup—and it must be white—she takes a photograph of it. She estimates that white teacups come in more than a million shapes, styles, and finishes. In her eyes, that’s hardly a reason to rejoice. Rather, it’s a call to action: Now is the time, Hvid believes, for designers to redirect their creative energy toward efforts that serve a higher social purpose. “It’s not that we don’t like choice,” she …

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