Kigge Hvid, CEO of INDEX: Design to Improve Life, has an unusual hobby. Whenever she spots a white teacup—and it must be white—she takes a photograph of it. She estimates that white teacups come in more than a million shapes, styles, and finishes. In her eyes, that’s hardly a reason to rejoice. Rather, it’s a call to action: Now is the time, Hvid believes, for designers to redirect their creative energy toward efforts that serve a higher social purpose. “It’s not that we don’t...

Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry