Editor’s Note: In June 2016, the Stanford Center on Philanthropy and Civil Society hosted its third Junior Scholars Forum. The following article covers a not-yet-published research paper presented there. To learn more about the research, readers can contact the paper’s author, Yves Plourde (Yves.Plourde@hec.ca).

Greenpeace is unusual in that it really goes [after] big, global problems,” says Yves Plourde, an assistant professor of international business at HEC Montreal. “It also does so...


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