Lorena Carrillo is a Mexican immigrant who supports her family as a domestic worker in San Francisco. Domésticas like Carrillo can feel invisible in the well-to-do neighborhoods where they work. That’s changing, however, thanks to a highprofile advertising and social media campaign that plasters domestic workers’ faces on billboards, buses, and blogs as if they were fashion models. The goal is greater awareness of everything from workers’ rights to nontoxic cleaning products that reduce health...

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