Business - Articles

Innovative ways to enhance corporate social responsibility (more)

John Mackey & Michael Pollan - The Past, Present, and Future of Food

In this audio lecture, Michael Pollan and John Mackey take their year-long blog discussion live in front of an audience of Berkeley foodies. In response to Pollan's critiques of Whole Foods' practices, Mackey describes some of agriculture's less savory practices, lays out his vision for a more sustainable and humane food system, and unveils Whole Foods' new consumer-education initiatives.

Review: What Matters Most

Review By Sheila Kaplan

The authors offer an inside view of corporate social responsibility at work.

Sound and Fury - Thumbnail

Sound and Fury

By Tony Proscio

Much public affairs lingo, such as "capacity," signifies nothing in particular. The nonprofit and public sectors have more than their share of this vocabulary. There are a handful of toxic words and phrases that have a way of polluting any stream of consciousness, muddying the concepts and making it impossible to see what facts and arguments (if any) lie below the surface.

Review: Leading Teams

Review By Jason Baumgarten

Baumgarten offers strategies for creating team success.

Marketing Research: That Won't Break the Bank Alan R. Andreasen

Marketing Research

Review By Claire Alexander

This straightforward book offers a primer in how to conduct effective and affordable market research that reveals valuable information about customers or clients.

Spring 2003

Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance Lynn Sharp Paine

Value Shift

Review By Perla Ni

The author has penned an engaging book that unravels the complicated issues surrounding business ethics.

Spring 2003

Dennis Macray - Social Responsibility and International Coffee

Starbucks has taken environmental sustainability and corporate social responsibility seriously in its work with coffee farmers. In this audio lecture, Dennis Macray discusses how the United States' leading coffee retailer is reshaping its business practices and reinventing the international coffee trade.

Yvon Chouinard - Corporate Social Responsibility and Profits

Patagonia has found corporate social responsibility to be a profitable strategy. In this audio lecture, Yvon Chouinard, founder,  offers a slew of counterintuitive business tips on how to save the environment while making money. This self-proclaimed "reluctant business man" reveals himself to be a business visionary.