Summer 2005
Multinational corporations investing in emerging markets—as they must do to meet the growth demands of shareholders—must find ways to make the bottom line serve the base of the pyramid. In other words, they must start “Developing Native Capability” and understanding people and economic systems that look very different from Western business practices. In the summer 2005 issue of Stanford Social Innovation Review, “Block by Block” explains how one multinational did just that in Mexico and broke into the do-it-yourself housing industry.
