It’s time for activists and organizations to adopt a more strategic approach to public interest communications.
Making our activism smart in a new political era.
We need to double down on the gritty business of impact. Here’s how.
To make progress on ideologically or politically sticky issues, social sector organizations must reshape their messaging to do more than cite facts; they must use smart storytelling and craft solutions that don’t require those they want to reach to sacrifice their values.
Corporations that suffer from reputational threats often form unlikely alliances with social activist groups.
With the right creative approach and the help of supporter networks, nonprofits can leverage web video to engage thousands, even millions, of people on a shoestring budget.
How network theory challenges conventional planning strategies and points toward a more flexible, collaborative approach to fundraising.
Social innovators have a lot to learn from situations where they and their target beneficiaries vote on opposite sides.
Social network analysis may benefit regional conservation efforts in the Texas Hill Country and help mitigate other challenging societal issues.