When social activists target a company, they often launch a boycott, calling on the public to stop buying the firm’s goods or visiting its stores. This combined PR and financial pressure seeks to force executives into concessions on the issues that activists care about and to stigmatize the firm politically. Sociologists are investigating the effects on companies of “non-market risk,” including various sources of regulatory or political uncertainty. Mary-Hunter McDonnell, a sociology…

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Read more stories by Chana R. Schoenberger.